/news/Recent posts from USF Newsen-usWed, 06 Aug 2025 11:01:46 -04:00http://blogs.law.harvard.edu/tech/rssOmniUpdate (OU Publish)/news/2025/seeing-beyond-sight-a-usf-blind-èßäÊÓƵapps-journey-into-broadcasting.aspxAs a mass communications major, with a concentration in broadcast program and production, Trent Ferguson has not allowed blindness to become an obstacle in pursuit of his dream of becoming a sports radio broadcaster.Mon, 04 Aug 2025 08:21:39 Seeing beyond sight: A USF blind èßäÊÓƵapp’s journey into broadcastingAs a mass communications major, with a concentration in broadcast program and production, Trent Ferguson has not allowed blindness to become an obstacle in pursuit of his dream of becoming a sports radio broadcaster.èßäÊÓƵapp: A Preeminent Research University/news/2025/seeing-beyond-sight-a-usf-blind-èßäÊÓƵapps-journey-into-broadcasting.aspxStudent SuccessBoundless Bulls,Paul Guzzo,Zimmerman School of Advertising and Mass Communications/news/2025/how-social-media-is-shifting-the-spread-of-hurricane-information.aspxIt wasn’t long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social media platforms for the latest information. A USF expert and local influencers weigh in on how that’s reshaping public safety and what you should watch out for this hurricane season.Thu, 05 Jun 2025 09:00:00 How social media is shifting the spread of hurricane informationIt wasn’t long ago that people relied on news broadcasts for hurricane updates. Today, they can easily swipe through social media platforms for the latest information. A USF expert and local influencers weigh in on how that’s reshaping public safety and what you should watch out for this hurricane season.satellite view of hurricane/news/2025/how-social-media-is-shifting-the-spread-of-hurricane-information.aspxResearch and InnovationCassidy Delamarter,MyUSF,Zimmerman School of Advertising and Mass Communications/news/2025/humor-embarrassment-and-joy-meet-the-name-readers-of-usfs-commencement-ceremonies.aspxFor those in attendance, the conferring of thousands of degrees each semester seems to run smoothly. But for the commencement readers, getting those names right takes preparation, care and a bit of courage.Wed, 30 Apr 2025 11:28:27 Humor, embarrassment and joy: Meet the name readers of USF’s commencement ceremoniesFor those in attendance, the conferring of thousands of degrees each semester seems to run smoothly. But for the commencement readers, getting those names right takes preparation, care and a bit of courage.Travis Bell and Rocky the Bull/news/2025/humor-embarrassment-and-joy-meet-the-name-readers-of-usfs-commencement-ceremonies.aspxUniversity NewsCommencement,MyUSF,Paul Guzzo,Zimmerman School of Advertising and Mass Communications,wusf/news/2021/telling-a-community-story.aspxA new collaboration between the èßäÊÓƵapp Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate èßäÊÓƵapps the chance to tell the stories of a Tampa community while gaining valuable work experience.Rocky D. BullThu, 02 Dec 2021 00:00:00 Telling a community’s story: New media partnership provides USF journalism èßäÊÓƵapps field reporting experienceA new collaboration between the èßäÊÓƵapp Zimmerman School of Advertising & Mass Communications and 83 Degrees Media is giving undergraduate èßäÊÓƵapps the chance to tell the stories of a Tampa community while gaining valuable work experience.An obelisk erected on the roundabout at 22nd Ave. North in East Tampa's College Hill neighborhood/news/2021/telling-a-community-story.aspxUniversity NewsMyUSF,Zimmerman School of Advertising and Mass Communications/news/2021/gift-of-more-than-500000-will-benefit-usf-mass-communications-èßäÊÓƵapps-faculty.aspxThe èßäÊÓƵapp today announced a gift from Diamond View Studios and VÅ« Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.Rocky D. BullWed, 15 Sep 2021 00:00:00 Gift of more than $500,000 in cutting-edge technology equipment will benefit USF mass communications èßäÊÓƵapps, facultyThe èßäÊÓƵapp today announced a gift from Diamond View Studios and VÅ« Technologies to the College of Arts and Sciences to support virtual production education and training in the Zimmerman School of Advertising & Mass Communications.Student plays the guitar in front of an LED wall donated to USF/news/2021/gift-of-more-than-500000-will-benefit-usf-mass-communications-èßäÊÓƵapps-faculty.aspxUniversity NewsUSF Foundation,Zimmerman School of Advertising and Mass Communications/news/2021/usf-researchers-use-neuromarketing-tools-to-assess-impact-of-covid19-messaging.aspxAn interdisciplinary team of researchers at the èßäÊÓƵapp has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.Rocky D. BullTue, 02 Mar 2021 08:00:00 USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messagingAn interdisciplinary team of researchers at the èßäÊÓƵapp has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.Student watches an ad as biometrics tool tracks her eye movement and facial expressions/news/2021/usf-researchers-use-neuromarketing-tools-to-assess-impact-of-covid19-messaging.aspxResearch and InnovationCollege of Public Health,Muma College of Business,Zimmerman School of Advertising and Mass Communications/news/2020/usf-èßäÊÓƵapps-adapt-to-produce-television-news-broadcasts-from-home.aspxUSF èßäÊÓƵapps enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the èßäÊÓƵapp’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.Rocky D. BullFri, 06 Nov 2020 00:00:00 USF èßäÊÓƵapps adapt to produce television news broadcasts from homeUSF èßäÊÓƵapps enrolled in the Florida Focus broadcast news class hoped to spend this fall producing daily news segments in the èßäÊÓƵapp’s on-campus studio, but COVID-19 changed those plans. Instead, they’ve been reporting from makeshift mini studios in their homes as they prepare to enter the workforce.USF èßäÊÓƵapp Caylee Cottrell reporting from her home/news/2020/usf-èßäÊÓƵapps-adapt-to-produce-television-news-broadcasts-from-home.aspxCOVID-19,Research and InnovationCOVID-19,Coronavirus,Zimmerman School of Advertising and Mass Communications/news/2020/covid-19-into-lesson-plans.aspxUSF faculty members are finding palpable teaching opportunities to engage èßäÊÓƵapps while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.Rocky D. BullMon, 27 Apr 2020 00:00:00 Various disciplines incorporating COVID-19 into lesson plansUSF faculty members are finding palpable teaching opportunities to engage èßäÊÓƵapps while social distancing. Many have added the coronavirus to their syllabus, using real-life examples and online tools to meet educational requirements.Screen shot of a video conference class with pubilc health èßäÊÓƵapps./news/2020/covid-19-into-lesson-plans.aspxCOVID-19,University NewsCollege of Public Health,College of The Arts,Coronavirus,Sandra C. Roa,Zimmerman School of Advertising and Mass Communications/news/2018/drug-companies-selling-more-lifestyle-less-symptom.aspxA study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.Rocky D. BullSat, 05 May 2018 00:00:00 Drug Companies Selling More ‘Lifestyle,’ Less ‘Symptom’A study published in the Annals of Family Medicine finds that the majority of these ads focus on lifestyle improvements made post-medication rather than side-effects and the negative emotions associated with certain health issues.Pills spilling out onto table from pill container /news/2018/drug-companies-selling-more-lifestyle-less-symptom.aspxResearch and InnovationZimmerman School of Advertising and Mass Communications/news/2018/drone-storytelling-course-brings-popular-technology-classroom.aspxLorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elementum lacus lorem, ac pellentesque odio volutpat a.Aaron HilfWed, 07 Mar 2018 00:00:00 Drone Storytelling Course Brings Popular Technology into the ClassroomLorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elementum lacus lorem, ac pellentesque odio volutpat a.Two èßäÊÓƵapps operate a drone outside./news/2018/drone-storytelling-course-brings-popular-technology-classroom.aspxResearch and InnovationZimmerman School of Advertising and Mass Communications